Store Locator     Site Map     Contact What is Nutrience  The History of Nutrience The History of Nutrience Nutrience has dramatically evolved since its humble beginnings in 1988. After extensive research into pet food formulations, Hagen decided to venture into the pet food market. From the very early stages, nutrition and science (the two words that were merged to form Nutrience), have been at the forefront of the Nutrience philosophy. Nutrience was produced with high quality ingredients and was meant to occupy an important niche in the market; high quality pet food for the independent pet trade. Without consumer advertising and without expensive sponsorship required in other channels, Nutrience slowly developed into a leading brand in Canada, and the brand leader in the independent pet trade sales channel. This philosophy of maximum value for the pet owner provided the sales growth, all backed up by the 50 year reputation of the Hagen company. From the very beginning, high quality ingredients, leading quality control, exclusive formulas and innovative packaging have been instrumental in the success of Nutrience. The following are but a few of the highlights: 1988 Start of operations in Canada and the US. 1989 Launch of Super Premium dog biscuits. 1990 Start of operations in Europe. 1991 Introduction of exclusive Puppy Weaning Formula. 1992 Switch from 50/50 chicken/vegetable based proteins to 100% chicken based proteins, which led to a reformulation of the complete line. 1993 First pet food manufacturer to sell a Mash Formula for puppies and kittens. The new formula greatly aided the difficult transition to consuming dry food. 1996: exclusion of poultry by-products, addition of organic minerals and introduction of natural preservatives (mixed tocopheroles, citric acid and rosemary extract). 1996 Exclusion of poultry by-products, addition of organic minerals and introduction of natural preservatives (mixed tocopheroles, citric acid and rosemary extract). 1996 First pet food manufacturer to incorporate an exclusive herbal mix for improved pet health in one of its formulas (Supreme). 1997 Acquisition of Hagen Pet Foods, a state of the art pet food manufacturing facility. 1999 Additional improvements were made by adding probiotics, prebiotics and natural enzymes. 2001 Introduction of exceptional new ingredients: carnitine (Diet Formula), glucosamine and chondroitin (Senior) and lutein (Junior and Supreme). 2001 First pet food manufacturer to have a sliding zipper on its bags. The exclusive easy open/easy close feature was an instant hit with consumers. 2003 Successful launch of the revolutionary Im3. Nutrience's Immune Complex incorporates three components: lutein, spray dried egg and microencapsulated organic acids. All play a powerful role in the immunological defense system of young puppies and kittens. Results have been simply extraordinary. 2005 First pet food manufacturer to go to a full line of plastic bags with sliding zippers. 2005 Succesful launch of Holistic foods, featuring duck protein, the next generation hypoallergenic protein. 2008 Made several quality control upgrades at Hagen Pet Foods, where Nutrience is manufactured. 2008 Developed new improved cat formulas, emphasizing fresh meat proteins and no by-products, glutens, fillers or artificial colours, flavours or preservatives. The past decade has also seen the incredible growth of sales in Canada and countless countries around the world. The future looks just as promising for Nutrience, as new, exciting markets introduce the Super Premium food every year. Nutrience has always and will continue to place the focus on the health of your dogs and cats. Naturally.

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